Brief case doesn’t have to dull and boring. It can be bright and colourful. In our everyday living environment, we are surrounded so many objects that we used to look at their practical functions. But these objects can also be beautiful and fashionable. Here, we’ve injected some fashion elements to the brief case and hope to give the item a new meaning. The brief case is no longer just a practical item that we use everyday. It can be a fashion statement. The design can be various, it can reflect seasons and latest fashion trends. It’s not only a practical item but a unique beauty.



About  CLAVIE

CLAVIE with Yours Life

CLAVIE is the abbreviation of Cest La Vie in French.

It means「this is a life」that often is used by French in their life.

CLAVIE is the abbreviation of Creative Life in cheerful.

It symbolizes that we develop and design creative products for our customers and hope to enjoy creative life together.

To create a delicate, interesting, and creative life has been a certain thought since the last 25 years.

Established in 1983, Cheerful Fashion Goods Co., LTD., as its name “Cheerful”,means to “Make a cheerful world”. Owning four manufacture factories and with the conversance of materials and manufacture experience, the great design team of Cheerful Fashion Goods established a new brand , Poodehii, for designers. Gathering groups of designers with creative ideas and through workshops with the topics on oriental culture, designers and the brand would be able to enjoy equal fame. Eventually, to make the designers’ dreams and concepts come true, and to move toward international market.